The St. Augustine Amphitheatre announced on Wednesday that they are changing their name and branding right in time for the 2019 concert season kickoff.

The award-winning, outdoor music venue has adopted “The Amp” as its formal moniker, with a new logoreflecting the venue’s tent tops, paired with colors that represent the beachside pallet of St. Augustine. 

The venue’s tagline, “Big Acts, Small Venue” encapsulates what the community and the concert industry love about the venue and why it is often simply referred to as “The Amp.”

Currently, The Amp hosts an average of 40 concerts, dozens of free community events and a weekly Farmers Market.In a little under a decade, it has grown from a modest, county-owned and operated community space into a locallydominant, nationally respected and internationally known venue.